1. Pursoma

Visual identity | Branding | Graphic Design


Head graphic designer for the rebranding of the bathing wellness company Pursoma. Worked with the CEO and art director to revisualize the brand identity to enter the boutique and mass D2C markets.



          

Pursoma’s founder, Shannon Vaughn, had a vision to bring the spa experience home with clean ingredients, stringent instructions for creating a sustainable self-care ritual, and absolutely, 100%, no phones allowed. You provide the bath, she provides the rest. The goal from a visual perspective was to bring a calming, purposeful and slightly more androgynous tone to the brand, making the spa-at-home experience accessible and appealing to all. 






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